Todays Artist Discovery shines the spotlight on London based Electronic Pop singer, Beth Duck.
Beth is no stranger to the music world, having previously featured on tracks such as 'Sick Of Love' and 'Calm Waters' by L.A based producer Lucian, as well as playing numerous live shows across the UK.
Her latest single combines beefy, upbeat synth based instrumentation with relevant lyrics and catchy vocal hooks to create a solid Pop sound - oozing with energy and commercial potential...
'Nomophobia', was released on April 10th and acts as an exciting first glimpse at Beth's upcoming debut EP, ‘Looks Like I Have a Life’ - coming out on 21st August.
The song, cowritten and produced by Berlin based songwriting/production duo One by One, offers a fantastically feel good approach to the very real and relevant problem of modern technology consuming the minds, and lives, of young people across the world.
Duck describes the track as being inspired by"a realisation that we, as a generation, have become so obsessed with our phones that we are stuck online in a cyber world where we no longer need to hang out in real life”.
The singer portrays this message by delivering a a strong and melodious vocal performance - adding a real sense of conviction in the lyrics she's singing. The chorus of the dynamically pleasing track features a contagiously catchy hook - it's been stuck in our heads for about a week now...
Shot in Berlin, the music video was directed by with Nicolas Blanchadell in collaboration with Manchester based renewable fashion brand DONK. It's impressive use of phones, technology and split screen editing further drive the songs inspiration - "the irrational fear of being without your mobile phone in a society that finds itself glued to technology".
With the next single from her debut EP ‘Looks Like I Have a Life’ out on 20th May (EP out 21st August!), the future look incredibly bright for this young artist...we cannot wait to see what comes next!
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